Christine Rich

Founding Partner and Chief Guiding Officer, ARCHETYPE

Christine Rich has been driven by her Catholic faith as a wife, mother, friend, and entrepreneur throughout her life. 

As a spiritual entrepreneur, Christine is honored to be a founding partner at Archetype Group (an incubator/accelerator for mission-driven entrepreneurs) and for the opportunity to mentor entrepreneurs that share the same core values and the desire to be missionary disciples through their work in the business sector. It is also important to Christine to invite other faith forward investors to join her on this mission. In return, these partnering investors will share in the four areas of wealth and ROI that Archetype believes in: financial, spiritual, communal and personal/family.

In Christine’s last venture, she co-founded and led as CEO, My Saint My Hero, a Catholic inspirational jewelry company grounded in faith and prayer which grew exponentially from a web and wholesale-based company into a successful national brand. In 2015, the company had the honor of creating the official medal for World Meeting of Families and the Papal visit to the United States; Christine was honored to present their work to Pope Francis himself.

Christine and Joe live in Southern California and have four children. She serves on the Board of Visitors for the Busch School of Business at Catholic University of America, OneLifeLA for the Archdiocese of Los Angeles, Obria Group National Advisory Board and The Imfura Foundation, founded with Immaculee Ilibagiza, survivor of the Rwandan genocide, to spread the messages of forgiveness, healing and hope given by Mary to the world in Kibeho, Rwanda, and to build the Basilica and Shrine to Our Lady of Kibeho.

Christine received a Bachelor’s degree in Broadcast Journalism from the University of Southern California in 1989 and began her professional career with extensive work in broadcast journalism and commercial production.