Beatriz Lopez Bonetti

Scholar Practitioner Fellow

Beatriz Lopez Bonetti is a Busch School Scholar-Practitioner Fellow and is currently pursuing a PhD in the area of Marketing at Virginia Tech's Pamplin College of Business. She is also a Media Fellow with the Institute for Human Ecology (IHE) overseeing marketing strategies for the institute. 

She joined The Catholic University of America in 2011 to help launch the M.A. degrees in Integral Economic Development Management and Policy, providing leadership and direction as Program Director. In 2013, she became the Director of Public Relations for the newly formed Busch School of Business. In this capacity, she successfully led the school's overall strategy for branding, communications, media outreach, marketing, and event planning, in support of its unique mission in service to the economy and the human person.

Mrs. Lopez Bonetti started her career in Logistics managing production and export sales within the Mills and Cardboard Division of Smurfit-Kappa Venezuela to clients from North, Central and South America, and the Caribbean. She then managed shipment logistics for the Latin American market for the Smurfit Kappa Group. Mrs. Lopez Bonetti also specializes in marketing research and has conducted qualitative and quantitative tests and statistical analysis to identify product appeal, customer content preference, and consumer behavior for use in company product and market strategy development for several organizations including Nielsen Media Research. She directed and executed marketing research, strategic planning, budgeting and monetary goals for a start-up organization which led to the development of breakthrough technology seeking protection of families from harmful media. She managed relationships with national membership organizations including family, religious and civic groups using the collected market data to execute integrated communications and outreach plans to ensure strategic communications with their audiences. Additionally, she collaborated on the writing and design of corporate communications that helped raise nearly $4 million in investment capital.

She lives in Maryland with her husband and six young children.

“Teaching Market Research with the human person at the center of the process is truly unique because I bring a different, rigorous, but creative methodology by blending techniques used for product design, consumer satisfaction, and consumer behavior, with a passion for the common good in order to seek a real human approach to marketing.”
 Beatriz Lopez Bonetti
Contact Information
Office: Maloney Hall 124
 
Education
  • B.B.A., Business Administration Universidad Tecnologica del Centro
  • M.S., Marketing Johns Hopkins University
Expertise
  • Market research
  • Marketing and Communications
  • Operations Management
Languages
  • English, Spanish

Publications

Journal of the American Academy of Pediatrics (2010). Parents Rate the Ratings: Parents evaluate media ratings a decade after the introduction of television ratings.

Nielsen Media Research, Tampa, FL (2007). Quantitative and qualitative research, data analysis and design of an innovative, customized and integrated solution to prepare clients for the Digital TV transition.

Movistar Telefonica, (formerly known as Telcel BellSouth), Caracas, Venezuela (2001-2004). 
1. Segmentation research for the Venezuelan telecommunications market. 
2. National distribution strategy design for prepaid phone cards market.