Cabrini Pak is an accomplished professional with over two decades of experience spanning research, consulting, and management. Currently serving as an Assistant Professor of Marketing at The Busch School of Business since 2020, she brings a wealth of expertise gained from her tenure at leading organizations such as Deloitte, Blue Cross Blue Shield of Massachusetts, UUNET, and Laboratory Corporation of America. Her work extends beyond the corporate realm, as she has also provided strategic guidance, conducted research, and authored grant proposals for Catholic organizations.

Dr. Pak's passion is exploring the human experience from a variety of perspectives. Research interests include emerging consumer markets, technological innovation across industries, scholarship of teaching and learning, character formation in emerging adults, and the integration of personal identity with ethical frameworks in evolving contexts. Published across diverse fields—including business, trade research, international studies, and military medicine—she continues to provide thought leadership in marketing and beyond. Her most recent work brings her students into the world of AI and bot design for process improvement. She utilizes a living lab mindset to encourage her students to work with problems native to their environments.

Dr. Pak completed her doctoral coursework in Marketing at Boston University and holds a BS in Biology from The University of North Carolina at Chapel Hill, an MBA in Management Information Systems from The George Washington University, an MA in Theology from Villanova University, and a Ph.D. in Religion/Culture from The Catholic University of America.

 

 

   Education  - Ph.D. The Catholic University of America, 2017
- MA Theology, Villanova University, 2012
- MBA The George Washington University, 2000
- BS Biology, The University of North Carolina at Chapel Hill, 1995

 

 

   Expertise  - Consumer behavior
- Demographic research
- Qualitative methods
- Religion and culture
- Management information systems
- Emerging technology

 

 

   Publications  **Books**  
[*Men of Mercy, Sons of Mary: The Lanterian Way*](https://www.omvusa.org/blog/men-of-mercy-sons-of-mary-the-lanterian-way/)

**Peer reviewed**

- Pak, Cabrini (2024), "Marketing to the sandwich generation: meeting the needs of all family members", Journal of Business Strategy, Vol. ahead-of-print No. ahead-of-print. [https://doi. org/10.1108/JBS-02-2023-0027](https://doi.org/10.1108/JBS-02-2023-0027)
- Pak, Cabrini (2018), “[The Downside Risk of Failing to Transcend Extraordinarily Negative Experiences: A Narrative Analysis](https://academic.oup.com/milmed/article/184/1-2/e110/5238705)," *Military Medicine* 184 (102): e110 – e117.
- Hong, Keejae, C.H. Pak, and Simon Pak (2013), “[Measuring Abnormal Pricing - An Alternative Approach: The Case of U.S. Banana Trade with Latin American and Caribbean Countries](https://www.academia.edu/76811265/Measuring_abnormal_pricing_an_alternative_approach),” *Journal of Money Laundering Control* 17 (2).
- Pak, Cabrini and Ajit Kambil (2006). “[Over 50 and Ready to Shop: Serving the Aging Consumer](https://www.emerald.com/insight/content/doi/10.1108/02756660610710319/full/html),” *Journal of Business Strategy*, 27 (6).

**Other**

- Hong, Philip Keejae, Cabrini Pak, and Simon J. Pak (2026). “An Analysis of Trade Mispricing and Tax Rate Differences: The Case of U.S. Imports from Ireland,” accepted at 30th Annual Western Hemispheric Trade Conference, Apr 15-17, 2026.
- Pak, Cabrini (2026). [“I thirst!” - Spiritual Famine in our Modern World](https://motherteresainstitute.org/wp-content/uploads/2026/01/MTI-Quarterly-Newsletter.26.1-Winter-Final-1-1.pdf). *Mother Teresa Institute Newsletter*, Jan 2026 edition.
- Pak, Cabrini, and Marcinak, Daniel (2025). “The Prudent Consumer: Change Agents with Character,” accepted. *Presented at the Acton Institute’s Fifth Annual Conference*, Nov. 7, 2025, Grand Rapids, MI. Theme: Character, Commerce, and Human Flourishing.
- Pak, Cabrini (2024). "Educating Character Across Differences: A Stigmergic Approach." Wake Forest conference, *Educating Character Across Differences*, Dec. 5-7, 2024.
- [Pak, Simon and Cabrini Pak](https://link.springer.com/chapter/10.1007/978-3-031-32804-6_4) (2024). “Methods of Estimating Trade Misinvoicing: Price-filter method, Partner-country method, and modified Partner-country method,” in *Accounting for Colonialism: Measuring Unjust Enrichment and Damages in Africa*. America, Richard F., editor. Palgrave Macmillan, an imprint of Springer Nature Switzerland.
- Pak, Cabrini (2022). "[Reversal of Parkinsonism Symptoms Secondary to CSDH - A Case Study.](https://www.academia.edu/79252760/Reversal_of_Parkinsonism_Symptoms_Secondary_to_BSDH_A_case_study)" \[white paper\] The Catholic University of America.
- Pak, Cabrini (2019), [*Men of Mercy, Sons of Mary: The Lanterian Way*](https://www.omvusa.org/blog/men-of-mercy-sons-of-mary-the-lanterian-way/). Book. Boston, MA: Oblates of the Virgin Mary.
- Pak, Cabrini (2017). “[Transcendence in Resilient American POWs: A Narrative Analysis](https://www.academia.edu/36320289/Transcendence_in_Resilient_American_POWs)." PhD Dissertation, The Catholic University of America.
- Pak, Cabrini (2015), “[Competition and Countervailing Power in the Imperialist Marketplace: The Case of Korea](https://www.academia.edu/12114501/Competition_and_Countervailing_Power_in_the_Imperialist_Marketplace_The_Case_of_Korea),” *International Journal of Korean Studies* XIX:2 (2014 Winter): 80-99.
- Kambil, Ajit and Cabrini Pak (2004). “Marketing Information Technologies to Small and Medium Sized Enterprises,” *Deloitte Research Brief*.