Dr. Brian Engelland is a Professor Emeritus at the Busch School. Dr. Engelland’s research focuses on how marketing executives think, plan and evaluate in making decisions on how to market products and services. Naturally, this involves investigation into the personal ethics, virtue, and religiosity of the marketing decision-maker. He has authored over seventy refereed publications and six books, won multiple teaching awards and been named as a fellow of the Marketing Management Association. In 2013 he was the recipient of the Lifetime Contributor to Marketing Award by the Society for Marketing Advances. He 2014 he was named the Pryzbyla Chair.
His latest book is Force for Good: The Catholic Guide to Business Integrity from Sophia Institute Press, which has been called “a celebration of sound Catholic ideas as applied to business, a must-read for all faith-filled business leaders.”
Prior to becoming an academic, he was a product development executive and served in a series of leadership positions for two Fortune 500 corporations. Later, he became president of a marketing consultancy agency, Engelland and Associates, which helped clients successfully introduce new products and services, which have been displayed at the Smithsonian Institution in Washington and the Victoria and Albert Museum in London. In total, Engelland has helped develop over 300 successful new products.
Before joining the faculty here, he served as marketing department head at Mississippi State University. He and his wife Barbara are enthusiastic supporters of Catholic education. All three of his children earned degrees from Catholic high schools and colleges. Engelland is a Fourth Degree Knight of Columbus and a Knight Grand Cross in the Equestrian Order of The Holy Sepulchre of Jerusalem.
Education
- Doctorate in Business, Southern Illinois University
- MBA, University of Cincinnati
- B.S. Industrial Engineering, Purdue University
Courses Taught
- MKT 345 – Marketing Management
- MRK 346 – Marketing Research
- MKT 349 - Personal Selling
- MKT 362 - International Marketing
- MKT 457 - Marketing Strategy
- EAM 505 - Transparency and Enterprise
- MSBA 501 – Marketing with Integrity
- MSBA 513 – Business Research
Publications
Engelland, Chad and Brian Engelland (2016) "Conversion Marketing; and the Cardinal Virtues," Journal of Markets and Morality, 19(2).
Engelland, Brian (2014), “How Do Firms Foster the Exercise of Subsidiarity?” presented September 25th at Liberty and Solidarity: Living the Vocation to Business, in Washington, DC.
Martin, William, Joel Collier and Brian Engelland (2014), “Investigating Connectedness to Brand Users: How Important is Social Interaction,” Marketing Management Journal, 24(1), 16-29.
Engelland, Brian (2014) “Team-Building, Virtue and Personal Flourishing in Organizations,” presented February 24th at Personal Flourishing in Organizations, Santa Croce University in Rome, Italy.
Engelland, Brian (2014) Religion, Humanism, Marketing, and the Consumption of Socially Responsible Products, Services and Ideas,” Journal of Business Research, 67(2), 1-6.
Engelland, Brian, (2012) “Conflicting Views of Markets and Economic Justice: CST and the Development of CSR in the Marketing Discipline,” presented at the Eighth International Conference on Catholic Business Education, Dayton, Ohio, June 18-20, 2012.
Engelland, Brian (2012) “The Vocation of Business Leaders: A Reflection on the Reflection,” presented June 7th to the Summer Institute of Catholic Social Teaching in Washington, DC.
Engelland, Brian (2011), “Creating a Family-Centered Economy,” The Family in America: A Journal of Public Policy, Winter, 2011, 80-86, 2011.
Engelland, Brian and William Eshee (2011), Ethics Essentials for Business Leaders, Rockville Centre, NY: Sophia Omni Press.
Martin, William, Brian Engelland and Joel Collier (2011), “Assessing the Impact of Acquiescence Response Bias on Marketing Data,” Marketing Management Journal, 21(1), 31-46.
Dugar, Kranti, Brian Engelland and Robert Moore (2010), “Exploring Corporate Social Responsibility, Product Recalls, Customer Satisfaction and Financial Performance in Publicly-Traded Firms,” 2010 Proceedings of the Society for Marketing Advances.
Engelland, Brian and Lindsay Vandervelde (2010), “Ensuring Safe Products for Consumers: A review of Corporate Social Responsibility and Government Safety Regulation,” in the Marketing Management Association 2010 Proceedings.
Poletti, Michael, Brian Engelland and Howard Ling (2010) “An Empirical Study of Declining Lead Times: Potential Ramifications on the Performance of Early Market Entrants,” Journal of Marketing Theory and Practice, 19(1), 27-38.
Watson, Stevie, Corliss Thornton and Brian Engelland, (2010) “Skin Color Shades in Advertising to Ethnic Audiences: The Case of African Americans,” Journal of Marketing Communication, 16(4), 185-201.