This concentration prepares graduates to research consumer needs, develop products and services that satisfy those needs, and communicate benefits through effective promotions that stimulate demand. Marketing skills are necessary in most organizations, and our graduates assume exciting careers in some of the best companies in America. National surveys indicate that the salary growth rate for marketing graduates is the highest among all business disciplines.

What sets our marketing program apart are the small, discussion-oriented courses, the comprehensive understanding of Catholic social teaching as it applies to marketing, and faculty with practical and ethical experience in the corporate world.


Students majoring in marketing will complete the degree requirements for the Bachelor of Science in Business Administration (B.S.B.A.) in Marketing.

Major Requirements: To earn a Bachelor of Science in Business Administration (B.S.B.A.) in Marketing students must complete 22 business and economics courses. This includes: 11 core courses (in introductory accounting, economics, management, business law, and ethics); 4 marketing concentration courses; 4 Math/Computer Science/Statistics courses; and 3 business and economics electives.

University Requirements: Students must also complete the core university requirements, specific to their major, in order to complete their degree. Marketing students are required to complete 18 courses in addition to their business and economics courses. These courses include: philosophy, theology, humanities, literature, writing and composition, and free electives.

See detailed course list and suggested sequence of courses


Study Abroad: Students majoring in marketing are encouraged to broaden their educational experience by spending a semester studying abroad. The study abroad opportunity in Rome, Italy, is one particular location that is oriented towards business majors. The key to studying abroad while pursuing a Bachelor of Science in Business Administration, is to plan ahead. Schedule a meeting with your academic adviser, and also visit the CUAbroad office.
Read More about Study Abroad Procedures.

Internships: An internship is a unique academic opportunity that allows students to step out of the classroom and gain real-world experience in a professional setting. Possibilities such as the U.S. Department of Commerce, Sirius XM Radio, and NBC Studios are all local internship opportunities that our marketing students have filled.
Read more about internship opportunities.

Minor Programs: Students majoring in marketing have a wide variety of minors available to them, including a sports management specialization offered through the Busch School of Business. Marketing majors also may choose from disciplines offered across the University. Popular choices include: art, media studies, and modern languages. Students majoring in marketing may not minor in a business discipline.

Career Development

In today’s competitive job market, gaining professional or internship experience during college is critical to finding employment upon graduation. Planning for and obtaining that experience should begin early in a student’s academic career. To educate and assist students in finding professional opportunities, we offer a career development program during the fall and spring semesters for freshmen, sophomores, juniors and seniors. 

Popular career paths for recent graduates with marketing major include marketing manager, advertising account executive, sales associate, public relations specialist, customer service representative, and project manager. 

Student Experience

Organizations: The Business Professional Society is a student organization for those who wish to apply what they learn in the classroom to the outside world. Through BPS, students are exposed to simulation exercises, trips to local D.C. business organizations, and a network of friends who also wish to expand their knowledge in business.

Community: One of the many advantages of pursuing a degree from a small university is the close community that is formed among students and professors. Students are supported within the Busch School of Business by their classmates, which creates an atmosphere of mutual success, rather than unwelcoming competition. Instructors are available for one-on-one help during office hours, and often mentor their students throughout their college and professional careers.