Why Study Marketing at the Busch School?
This concentration prepares graduates to research consumer needs, develop products and services that satisfy those needs, and communicate benefits through effective promotions that stimulate demand. Marketing skills are necessary in most organizations, and our graduates assume exciting careers in some of the best companies in America. National surveys indicate that the salary growth rate for marketing graduates is the highest among all business disciplines.
What Makes Our Marketing Program Different
- Small, discussion-oriented courses.
- Faculty with practical and ethical experience in the corporate world.
- Comprehensive understanding of Catholic Social Teaching as it applies to marketing.
Jobs and Internships
Marketing students intern and work at a variety of firms, nonprofits, and agencies. In the past, students have gotten jobs at companies such as Amazon, Politico, and Amtrak. Graduates also work at a variety of boutique marketing agencies such as Wunderman and Ringlet Studios. Marketing majors have interned with top companies in the past, such as the Washington Nationals, Hilton, and Aflac.
Popular career paths for recent graduates with marketing major include marketing manager, advertising account executive, sales associate, public relations specialist, customer service representative, and project manager.
Why study Marketing? Peter Drucker, the grandfather of modern marketing, said that Marketing and Innovation are the two most essential functions of any business. Marketing seeks to understand the customer so well that the product or service sells itself. To study Marketing therefore, is to understand what is at the heart of a successful business, and to learn how to design and communicate the business’s offerings in a way that wows customers, drives sales growth, beats the competition and empowers the business to sustain product-market innovation over time.
Marketing at The Busch School is unique in two ways. First, we emphasize the latest innovations in Marketing thinking and methods such as human-centered design thinking, brand meaning, integrated digital communications, generational demographics and data-driven analytics. Second, we develop students’ awareness of the customer in the context of the fundamental importance of the dignity of the human person and the common good to today’s world and their impact on marketing strategy and management.
Specialization courses include:
MKT 346: Market Research
MKT 348: Consumer Behavior
MKT 457: Marketing Strategy
Students must also complete the core university requirements, specific to their major, in order to complete their degree. Marketing students are required to complete 18 courses in addition to their business and economics courses. These courses include: philosophy, theology, humanities, literature, writing and composition, and free electives.