Marketing at the Busch School of Business is a person-centered communication tool that can help improve both distributive and social justice in this world. Marketing, practiced correctly, can have a profound effect on educating people about available products and services so that they become better consumers and make better decisions about how to spend their money.
When marketing is practiced as a form of manipulation, it is harmful to persons and contrary to the values of Catholic social doctrine on which our school is founded. Manipulative marking is also ultimately bad for business. Our students explore these issues in small, discussion-oriented courses under the guidance of faculty with proven practical and ethical experience in the corporate world.
This bachelor's degree program prepares students with the ability to research consumer needs, develop products and services that meet those needs, and communicate benefits through effective promotions that stimulate demand.
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The Master of Science in Business Analysis (MSBA) is a program in business for liberal arts and STEM majors that can be completed in less than one year. Our intensive curriculum explores the necessary language, skills, tools, and processes to accelerate your career in business, government, or the not-for-profit sector.
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Minors and Specializations
The Busch School offers seven minor programs and one specialization for students who are majoring in business. It also offers eight minor programs for students who are not majoring in business.
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