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Why Study Marketing at the Busch School?

This concentration prepares graduates to research consumer needs, develop products and services that satisfy those needs, and communicate benefits through effective promotions that stimulate demand. Marketing skills are necessary in most organizations, and our graduates assume exciting careers in some of the best companies in America. National surveys indicate that the salary growth rate for marketing graduates is the highest among all business disciplines.

What Makes Our Marketing Program Different

  • Small, discussion-oriented courses.
  • Faculty with practical and ethical experience in the corporate world.
  • Comprehensive understanding of Catholic Social Teaching as it applies to marketing.

Jobs and Internships

Marketing students intern and work at a variety of firms, nonprofits, and agencies. In the past, students have gotten jobs at companies such as Amazon, Politico, and Amtrak. Graduates also work at a variety of boutique marketing agencies such as Wunderman and Ringlet Studios. Marketing majors have interned with top companies in the past, such as the Washington Nationals, Hilton, and Aflac.marketing.png

Popular career paths for recent graduates with marketing major include marketing manager, advertising account executive, sales associate, public relations specialist, customer service representative, and project manager. 

Curriculum

Students majoring in marketing will complete the degree requirements for the Bachelor of Science in Business Administration (B.S.B.A.) in Marketing.

  • Major Requirements

    To earn a Bachelor of Science in Business Administration (B.S.B.A.) in Marketing students must complete 22 business and economics courses. This includes: 11 core courses (in introductory accounting, economics, management, business law, and ethics); 4 marketing concentration courses; 4 Math/Computer Science/Statistics courses; and 3 business and economics electives.

    Learn More about the major requirements

  • University Requirements

    Students must also complete the core university requirements, specific to their major, in order to complete their degree. Marketing students are required to complete 18 courses in addition to their business and economics courses. These courses include: philosophy, theology, humanities, literature, writing and composition, and free electives.

    See detailed course list and suggested sequence of courses

  • Minor Programs

    Students majoring in marketing have a wide variety of minors available to them, including a sports management specialization offered through the Busch School of Business. Marketing majors also may choose from disciplines offered across the University. Popular choices include: art, media studies, and modern languages. Students majoring in marketing may not minor in a business discipline.