Why Study Marketing at the Busch School?

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This concentration prepares graduates to research consumer needs, develop products and services that satisfy those needs, and communicate benefits through effective promotions that stimulate demand. Marketing skills are necessary in most organizations, and our graduates assume exciting careers in some of the best companies in America. National surveys indicate that the salary growth rate for marketing graduates is the highest among all business disciplines.

What Makes Our Marketing Program Different

  • Small, discussion-oriented courses.
  • Faculty with practical and ethical experience in the corporate world.
  • Comprehensive understanding of Catholic Social Teaching as it applies to marketing.

Jobs and Internships

Marketing students intern and work at a variety of firms, nonprofits, and agencies. In the past, students have gotten jobs at companies such as Amazon, Politico, and Amtrak. Graduates also work at a variety of boutique marketing agencies such as Wunderman and Ringlet Studios. Marketing majors have interned with top companies in the past, such as the Washington Nationals, Hilton, and Aflac.marketing.png

Popular career paths for recent graduates with marketing major include marketing manager, advertising account executive, sales associate, public relations specialist, customer service representative, and project manager. 

Curriculum

Students majoring in marketing will complete the specialization requirements below:

  • Marketing Specialization

    The Marketing specialization emphasizes the latest innovations in Marketing thinking and methods such as human-centered design thinking, brand meaning, integrated digital communications, generational demographics and data-driven analytics.

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  • Sales Specialization

    We offer a sales minor and a certificate in sales, taught by experienced sales professionals who are dedicated to teaching the next generation of sales leaders how to perform sales with integrity and build trust-based relationships.

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