Why Study Strategy, Management, and Operations at The Busch School?

This area focuses on the essential knowledge, skills, and attitudes required of leaders in a business. Strategy examines the structural forces that shape competition in a market and the various business models that an enterprise may implement to create value for its stakeholders. Management focuses on the allocation of resources and methods of decision-making within the enterprise to optimize value for stakeholders. Operations explores how processes, procedures, and systems interact within an enterprise to fulfill customer promises and secure value for stakeholders.

What Makes Our Program Different

  • Our graduates learn the art and science of the practice of Management in and outside of the classroom.
  • Our students follow a core curriculum required for the B.S.B.A. degree, but also choose one of these specialties:
    • Human Resource Management
    • Not-for-Profit Management
    • Operations Management
    • Sports Management
    • Technology Management
    • Data Analytics for Business

Jobs and Internships

Our program gives students an edge in a competitive job market. Many of our students have gone on to work jobs in industries such as hospitality and real estate. Students who have graduated with a Strategy, Management, and Operations degree also work in companies such as NetApp, Enterprise, and the Chamber of Commerce.

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Our program prepares students to be the best applicants that they can be with the help of the entire department behind them.

Curriculum

Students may choose from the following specializations:

  • Operations Management

    The Operations Management specialization teaches students how people, processes, and systems interact in an enterprise to fulfill customer promises effectively and efficiently.

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  • Sports Management

    The Sports Management specialization focuses on the sport and the team from a General Manager’s perspective. Areas of study include brand management, promotions, contracts, human resources, event planning, financing, and facilities management, to name just a few.

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  • Technology Management

    With technology becoming an increasingly central part of most businesses, this Specialization is ideal for a wide variety of students, from aspiring Big Data Managers to future Electronic Commerce Specialists.

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  • HR Management

    The HR specialization emphasizes the criticality of leading people in a common mission. The essential components of human motivation are thoroughly explored -- from psychological factors to material incentives.

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  • Not-for-Profit Management

    The Not-for-Profit Management specialization combines leadership theory and practices with fundamental information about the goals and operations of nonprofit organizations.

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  • Data Analytics for Business

    The best business ideas are generated, decisions taken, and issues resolved when management has clear insight into a particular situation. This specialization includes design of experiments, analysis of variance, categorical data analysis, regression analysis, time series/forecasting, and data visualization. 

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