The best business ideas are generated, decisions taken, and issues resolved when management has clear insight into a particular situation. Good business insight comes from rigorous quantitative and qualitative analysis of the available data. Data in itself is merely facts and figures, but using data analysis tools and techniques can help managers glean a deeper understanding of a business scenario and enhance decision-making capability. Data is extracted, analyzed, and categorized to identify key behavioral patterns.
This specialization includes design of experiments, analysis of variance, categorical data analysis, regression analysis, time series/forecasting, and data visualization. Good data analysts are in high demand by leading companies around the world.
Specialization courses include:
- DA 314: Applied Data Analysis
- MGT 331: Database Management
- MGT 351: Business Intelligence