The rapid evolution of artificial intelligence technologies presents unprecedented opportunities and challenges in higher education, particularly within business disciplines where technological literacy and adaptive learning are increasingly critical. This case study emerges from a growing recognition that traditional educational models may not adequately serve diverse student populations, especially first-generation learners who often encounter significant academic barriers.
The purpose of exploring generative AI's role in business education extends beyond mere technological innovation. It represents a profound exploration of how advanced learning technologies can democratize educational access, provide personalized learning experiences, and support students who might otherwise struggle within conventional academic frameworks. By leveraging AI as an adaptive, responsive learning companion, institutions can transform educational trajectories and create more inclusive learning environments.
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Prof. Lucas Wall is a purpose-driven entrepreneur and finance executive with a demonstrated track record of building intelligent, profitable companies. He founded Almma AI—the first AI marketplace—and teaches finance at The Catholic University of America. He previously taught at Cornell University and in France and Argentina.