Brian Engelland Headshot

Academic Area

  • Marketing

    • School

  • Busch School of Business

    • Expertise

  • Marketing Strategy
  • Marketing Research
  • New Product Development
  • Intrapreneurship
  • Business Ethics
  • CST Applied to Business

    • Dr. Brian Engelland is a Professor Emeritus at the Busch School. Dr. Engelland’s research focuses on how marketing executives think, plan and evaluate in making decisions on how to market products and services. Naturally, this involves investigation into the personal ethics, virtue, and religiosity of the marketing decision-maker. He has authored over seventy refereed publications and six books, won multiple teaching awards and been named as a fellow of the Marketing Management Association. In 2013 he was the recipient of the Lifetime Contributor to Marketing Award by the Society for Marketing Advances. He 2014 he was named the Pryzbyla Chair.

    His latest book is Force for Good: The Catholic Guide to Business Integrity from Sophia Institute Press, which has been called “a celebration of sound Catholic ideas as applied to business, a must-read for all faith-filled business leaders.”

    Prior to becoming an academic, he was a product development executive and served in a series of leadership positions for two Fortune 500 corporations. Later, he became president of a marketing consultancy agency, Engelland and Associates, which helped clients successfully introduce new products and services, which have been displayed at the Smithsonian Institution in Washington and the Victoria and Albert Museum in London. In total, Engelland has helped develop over 300 successful new products.

    Before joining the faculty here, he served as marketing department head at Mississippi State University. He and his wife Barbara are enthusiastic supporters of Catholic education. All three of his children earned degrees from Catholic high schools and colleges. Engelland is a Fourth Degree Knight of Columbus and a Knight Grand Cross in the Equestrian Order of The Holy Sepulchre of Jerusalem. 

    “The CUA Program excels at integrating the liberal arts orientation together with strong Christian ethics and Catholic Social Teaching. As a result, graduates are prepared to assume positions of ethical leadership in socially-conscious organizations.”
    – Brian Engelland