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Kevin May is an Assistant Professor of Practice at The Busch School of Business, where he teaches at the intersection of technology, innovation, strategy, and organizational transformation. His work integrates academic inquiry with senior executive practice, helping students understand how innovation, strategic management, and organizational dynamics shape firms, markets, and institutions over time. Dr. May brings more than two decades of experience working with Fortune 500 companies, hypergrowth technology startups, and industry institutions. As Founder and Chief Strategist of GenB, a fractional and interim executive leadership consultancy, he has served in senior executive operating and advisory roles across product, technology, and organizational leadership. His experience spans the full company lifecycle, from early product conception and capital formation through rapid scale, market expansion, and strategic exit or acquisition. He has directed product strategy, including overseeing the technical integration of newly acquired firms, for one of the fastest-growing private technology companies in the world, and has also led strategic product initiatives within a Fortune-scale public utility.
Dr. May is known for a forward-looking, systems-oriented perspective. He helps leaders anticipate technological inflection points, recognize emerging signals years before they become consensus narratives, and align strategy, governance, and execution in environments defined by uncertainty and rapid change. This perspective also informs his work as a private investor across multiple sectors, where he applies long-cycle thinking and pattern recognition to identify structurally mispriced opportunities and maintain conviction beyond short-term market sentiment.
In his teaching, Dr. May emphasizes experiential and simulation-based learning designed to reflect real executive decision-making environments. He teaches the undergraduate capstone business strategy course with a focus on disciplined execution, capital allocation, and leadership judgment under constraint. Across all courses, he employs innovative pedagogy and multimodal collaboration to prepare students for contemporary organizational contexts, yielding strong learning outcomes and earning high student evaluations.
Dr. May is the creator of From Barter to Bitcoin, an immersive undergraduate course taught on the University’s Rome campus that examines the evolution of money and digital assets within broader economic, ethical, and social contexts. He is also the co-creator of Generative AI and Digital Transformation, the inaugural MBA course at the Busch School. The AI course examines the principles and applications of generative AI while grounding its adoption in human-centered ethics informed by Catholic Social Teaching. It is being further developed as a showcase offering of the MBA program and as a campus-wide training resource to help faculty better understand and engage with AI.
Beyond teaching, Dr. May serves as Area Director for Strategy, Management & Operations and as Lead Faculty for the Technology and Operations Management specialization. His scholarly work has appeared in leading journals, including Technovation, and he has been called upon as a subject-matter expert by publications such as Legatus Magazine on the ethical dimensions and market implications of emerging technologies.
Before joining the faculty of The Catholic University of America, Dr. May taught entrepreneurship and innovation at The George Washington University, where he was deeply involved in building nationally and internationally recognized entrepreneurship programs. He helped launch, scale, and lead one of the nation’s top-ranked university entrepreneurship competitions and served as a Fellow within their globally recognized entrepreneurship center. He also created the award-winning course e-Entrepreneurship, which focused on launching and scaling digital ventures through platform-based business models, customer development, and design-driven innovation. His teaching effectiveness consistently placed him among the top tier of faculty based on institution-wide comparative evaluation data.
He holds a Ph.D. in Management & Entrepreneurship from The George Washington University, an M.Sc. in Electronic Commerce from George Mason University, and a B.B.A. in Operations & Information Technology from The College of William & Mary. You can learn more at www.linkedin.com/in/kevinmay