Cabrini Pak

Academic Area

  • Marketing

    • School

  • Busch School of Business

    • Expertise

  • Consumer behavior
  • Demographic research
  • Qualitative methods
  • Religion and culture
  • Ritual consumption

    • Cabrini Pak is an accomplished professional with over two decades of experience spanning research, consulting, and management. Currently serving as an Assistant Professor of Marketing at The Busch School of Business since 2020, she brings a wealth of expertise gained from her tenure at leading organizations such as Deloitte, Blue Cross Blue Shield of Massachusetts, UUNET, and Laboratory Corporation of America. Her work extends beyond the corporate realm, as she has also provided strategic guidance, conducted research, and authored grant proposals for Catholic organizations. 

    Dr. Pak's passion is exploring the human experience from a variety of perspectives. Research interests include emerging consumer markets, technological innovation across industries, scholarship of teaching and learning, character formation in emerging adults, and the integration of personal identity with ethical frameworks in evolving contexts. Published across diverse fields—including business, trade research, international studies, and military medicine—she continues to provide thought leadership in marketing and beyond. Her recent framework on the Sandwich Generation was published in the Journal of Business Strategy (2024) and is the first of its kind in a peer-reviewed journal to guide companies on how to better reach and serve this elusive consumer. In addition to her business research, she is also developing work in her other fields. Currently, she is completing a book in her spare time, Being in Utero, which proposes that the womb can be spoken of as a theological place of revelation, filiation, communion, preparation, and calling. It also explores what it means to be inside another person during our earliest stages of development, and how that experience may impact us for the rest of our lives. 

    Dr. Pak completed her doctoral coursework in Marketing at Boston University and holds a BS in Biology from The University of North Carolina at Chapel Hill, an MBA in Management Information Systems from The George Washington University, an MA in Theology from Villanova University, and a Ph.D. in Religion/Culture from The Catholic University of America.