December 11, 2020

Dr. Brian Engelland, Associate Dean for Academics and Ordinary Professor, will be retiring.

Dr. Engelland’s research focused on how marketing executives think, plan and evaluate in making decisions on how to market products and services. He has authored 80 refereed publications and six books, won multiple teaching awards and been named as a fellow of the Marketing Management Association. In 2013, he was the recipient of the Lifetime Contributor to Marketing Award by the Society for Marketing Advances. His latest book is Force for Good: The Catholic Guide to Business Integrity from Sophia Institute Press, which has been called “a celebration of sound Catholic ideas as applied to business, a must-read for all faith-filled business leaders.”

Prior to becoming an academic, he was a product development executive and served in a series of leadership positions for two Fortune 500 corporations. Later, he became president of a marketing consultancy agency, Engelland and Associates, which helped clients successfully introduce new products and services, which have been displayed at the Smithsonian Institution in Washington and the Victoria and Albert Museum in London. In total, Engelland has helped develop over 300 successful new products. Before joining the faculty of the Busch School, he served as marketing department head at Mississippi State University. 

In the words of his colleague and friend, Stewart McHie, "When Dr Engelland took a sabbatical from Mississippi State in 2009 and spent a semester at Catholic University, little did we realize what a great find he was. His academic credentials and work in market research and ethics is nationally recognized. And more importantly, a finer gentleman and mentor could not be imagined. As a bonus, Brian came as a package deal with his lovely and spirited wife Barbara who served as a docent at the Shrine for many years."

A Virtual "Thirsty Thursday" was held at the end of November to celebrate his career.