Mark Nevin, Leadership Strategy analyst at Forbes, wrote an article about Dr. Abela’s “Extreme Presentations” method, entitled "Stop Presenting Remotely … Without The Remotest Chance Of Impact!" The article breaks down 12 principles for evidence based presentation design for more productive meetings, whether by Zoom or in-person.
"'Evidence- based presentation design,' Andrew explains, 'is an approach to visual communication that’s based in extensive empirical research. We’ve been teaching it for more than a decade now, and the results are spectacular. Our graduates learn to convert stultifying 30- or 40-slide PowerPoint decks into one to five visuals that seize their audiences’ attention and influence them to take action.'"
"Communication skills are one of the most important competencies for any manager, and almost every performance review and employee survey points out how we can all get better at communication. The dozen principles above really work. You and your team should practice them as if your business and careers depend on them ... because they do.'"
Read the full article and learn the 12 principles here.
Dr. Andrew Abela is the founding dean of the School of Business and Associate Professor of Marketing at The Catholic University of America, in Washington, D.C. His research on the integrity of the marketing process, including marketing ethics, Catholic Social Teaching, and internal communication, has been published in several academic journals, including the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Business Ethics, and the Journal of Markets & Morality, and in two books. He is the co-editor of A Catechism for Business, from Catholic University Press, and winner of the 2009 Novak Award, a $10,000 prize given by the Acton Institute for “significant contributions to the study of the relationship between religion and economic liberty.”