August 13, 2021

Luke Burgis' Book, Wanting, was featured on the Financial Times Business Books: June Edition. Luke is Entrepreneur-in-Residence and Director of Programs at the Ciocca Center for Principled Entrepreneurship in the Busch School of Business.

"The book is detailed and complex with many examples from and references to the business world, whether it be the CEOs themselves or organisations and how they create desire or how they rise above it to make something better. It is split into two parts and throughout Burgis provides a set of “tactics” so readers can develop techniques to counteract mimetic forces.

The exploration that Wanting encourages means that readers can build a better understanding of why they want what they want in work and in life. You may not entirely agree with Girard’s concepts, but the book does offer some fresh perspectives on our desires, what is really driving them and how we can take more control."

Read the full article here, "FT business books: June edition."

Purchase Wanting: The Power of Mimetic Desire in Everyday Life.


Luke Burgis is Entrepreneur-in-Residence and Director of Programs at the Ciocca Center for Principled Entrepreneurship. After a brief career in investment banking and private equity, he started his first company at age 23 and was named a “Top 25 Entrepreneur Under 25” by Business Week for growing it into one of the most innovative food access businesses in the country. Luke is also the founder of two more startup companies that he led as C.E.O. to high growth and sustainability. Fit Fuel, the e-commerce company that he founded, has been recognized as having an outstanding company culture. He formed a close partnership with

Luke is co-author of the book Unrepeatable: Cultivating the Unique Calling of Every Person. He is also a recognized expert in René Girard's mimetic theory and author of the book Wanting: The Power of Mimetic Desire in Everyday Life (St. Martin's Press, 2021). He has a B.S. from the Stern School of Business at New York University and an S.T.B. in Sacred Theology from the Pontifical University of the Holy Cross.