April 12, 2022

The Busch School invites you to Professor Widmer's "The Art of Principled Entrepreneurship" book launch on Thursday, April 21st at 5:15 PM. The event will include a discussion and Dean Abela will interview Professor Widmer. Refreshments and a book signing will follow. The details are below:

Thursday, April 21st
Maloney Hall, Della Ratta Auditorium
5:15 PM - Interview and Discussion
6:00 PM - Book Signing and Refreshments

In The Art of Principled Entrepreneurship: Creating Enduring Value, Professor Widmer shares his philosophy in a practical guide on how to start and do business in a way that’s both virtuous and profitable. He recounts his favorite success stories and pays special tribute to prominent business leader, Art Ciocca, who is best known for box wine and forming The Wine Group, one of the largest wine companies in the world. Widmer also illustrates some of the principles with stories from the Swiss Army Knives manufacturer Victorinox and French tire manufacturer Michelin and Bangladeshs’ GrameenPhone. 

For disability accommodations, please contact Carol Mchale, mchale@cua.edu.