The Busch School hosted Professor Andreas Widmer, Associate Professor of Entrepreneurship and the director of the Art & Carlyse Ciocca Center for Principled Entrepreneurship, for a book signing and interview to highlight his new book, "The Art of Principled Entrepreneurship."
Students, faculty, and staff gathered together to support the book launch. Dean Abela and Professor Widmer sat down together to discuss the process of writing this book. Widmer shared that he wrote this book during the pandemic and it was inspired by his good friend, Art Ciocca, who recently passed away. Professor Widmer told the audience that the book is based on some of the great principles of entrepreneurship that Art Ciocca taught him and how grateful he was that he got to spend the last few years of Ciocca’s life learning about his experiences in entrepreneurship.