In his most recent Forbes article, Dean Abela examines challenges facing the ESG (Environmental, Social, and Governance) and DEI (Diversity, Equity, and Inclusion) movements, particularly in light of political shifts and criticism. These initiatives have been accused of being coercive, costly, or performative, with some predicting that companies will quietly pursue their goals without publicizing them—a trend called “green hushing.”
Amid calls to abandon corporate social responsibility entirely, some experts advocate a balanced approach centered on timeless virtues. Drawing from ancient concepts like prudence, justice, courage, and temperance, virtues are described as "habits of excellence" that enhance decision-making, fairness, resilience, and self-discipline. Research and popular books highlight how cultivating these virtues benefits both individuals and organizations, improving performance and morale while transcending political and cultural divides.
A virtue-based framework is proposed as a universal, non-controversial way for businesses to align moral and practical goals, fostering ethical conduct and boosting long-term success. Employee development programs, like those offered by the VIA Institute, are suggested as tools to integrate these virtues into workplace culture.
