Conference Presentations
“Marketing and the Transcendent: Engaging Students Through Truth, Beauty, and Goodness,” delivered at the Marketing Management Association Annual Educators Conference, September 14, 2016, Providence, RI.

Lectures
  • “Marketing Ethics, Virtue, and Truth in Images: A Modest Proposal,” delivered at the Georgetown University, September, 2015.
  • “Unleash the Power of Your Data and Evidence Through Visual Storytelling,” delivered via international teleconference / Prezinar, with the host company Prezi.
Books
The Encyclopedia of Slide Layouts: Inspiration for Visual Communication. Co-author. Soproveitto Press, Great Falls, VA, 2015.

Quantitative studies

  • Marketing Investment Benchmarks. Corporate Executive Board, 2003, 2004, 2005, 2006.
  • Marketing Investment and Impact Benchmarks. Corporate Executive Board, 2002.
  • Hi-Tech Marketing Benchmarks. Corporate Executive Board, 2002.
  • Marketing Organization Profiles. Corporate Executive Board, 2001. 
Best practice case studies
  • “Customer Success Engineering Team” – Cisco Systems’ best practice to solve customer problems spanning organizational silos. In Driving Customer-Focused Decision Making, Corporate Executive Board, 2002.
  • “Integrated Mix Modeling” – Kraft Foods’ best practice to reallocate marketing investments from lowest- to highest-returning vehicles and brands. In Stewarding the Brand for Profitable Growth, Corporate Executive Board, 2001.
  • “Lead Closure Tracking Tool” – Hewlett-Packard’s best practice in connecting a closed- loop marketing system with a sales force automation tool, enabling measurement of campaign ROI. In Stewarding the Brand for Profitable Growth, Corporate Executive Board, 2001.
  • “Brand Portfolio Review” – Unilever’s best practice in focusing its marketing resources and talent on a set of core brands capable of driving enterprise growth, while rationalizing the remaining brands in the portfolio. In Stewarding the Brand for Profitable Growth, Corporate Executive Board, 2001.