Publications and Presentations

Invited Presentations & Colloquia

  • The Human Person and the Acting Person, and The Origins of Capitalism, Röpke-Wojtyła Fellowship, Ciocca Center for Principled Entrepreneurship, The Catholic University of America, 2019 and 2022.
  • Agent of Truth, Agent of the Good, and Agent of Co-Creation for the Common Good: Robert Sokolowski, Alasdair MacIntyre, and Michael Novak on the Telos of the Human Person.  Cambridge University, May 2019.
  • “What is the Role of the Economy in the Common Good?” The Busch School of Business, The Catholic University of America, April, 2019.
  • The Teacher as Pyromaniac:  Igniting the Fire Toward the Transcendentals.  As part of a panel for the Faculty at The Catholic University of America, at the annual Aquinas Mass Luncheon, January 2018.

Dissertation

  •  “Alasdair MacIntyre on the Role of the Economy in Fostering the Political Common Good” (Director:  Brad Lewis, First Reader: Msgr. Robert Sokolowski, Second Reader: Fred Sautet).

Working Papers

  • “A Thomistic Account of the Intellectual Virtues of the Entrepreneur: Intelligentia, Solertia, Providentia, and Ars”
  • “Societal Flourishing and/or Individual Flourishing? Macro-level Freedom and Prosperity Indexes compared with Micro-Level Human Flourishing Index Data”
  • “Is Water Thicker Than Blood?  Virtues in Family Business:  The Role of Transcendence”
  • “From Plato’s ‘Can Virtue Be Taught?’ To Aquinas’s ‘(How) Can Virtue Be Learned?’ - Business Education As Formation and Transformation”
  • “State of the Union:  Trends, Gaps, and Opportunities in Doctoral Marketing Education” (co-authors O.C. Ferrell and Linda Ferrell [i10-index = 160 and 52, respectively; h-index = 67 and 31, respectively]).
  • “ ‘Am I Fit for Sales?’ Student Intent To Pursue a Sales Career and Correlations with Big Five Personality Types” (Co-author Max Hsu [i10-index = 53; h-index = 29]
  • “Perpetual Desires, or Desire for the Perpetual? A Testable Theory on the Role of Religion, Meaning, and Transcendence in Promoting Consumer Well-Being” (co-author Cabrini Pak).
  • “Cicero on the Common Good and Human Dignity: Toward the Sources of Catholic Social Teaching
  • “From the Invisible Hand to the Palpable Hammer, From Smith to Marx: The Case of Surplus Value - A Lack of Teleology in Economics”
  • “The Seven Deadly Sins of Capitalism, or Teleological Freedom?  A Thomistic Response to Alasdair MacIntyre’s Main Criticisms of Capitalist Culture”

Conference Presentations

  • Undergraduate Marketing Students’ “Intent to Pursue a Sales Career”:  Validation and Reduction of the ITPSC Instrument, International Society of Marketing, Chicago, 2022.
  • “Towards Marketing 5.0:  Co-Narratives on the Customer’s Journey of Meaning:  From Magnetism to Covalence,” Winter 2022 SIMSR Global Marketing Conference.
  • “Virtue Education as a Driver for Career Success and Human Flourishing,” at the Fall 2021 MMA Conference.
  • “Skills, Ethics, Certifications: Curricular Innovations to Ensure Students are Career Ready,” at the Marketing Management Association Fall Conference, October, 2020.
  • “Marx from the Perspective of 323 BC, 1273 AD, and 1789 AD:  Is the Common Good the End of an Economy?” at the International Society of MacIntyrean Enquiry and the DeNicola Center for Culture and Ethics conference To What End?  Narratives, Institutions, and Practices at the University of Notre Dame, July, 2019.
  • “Alasdair MacIntyre and Michael Novak on the Common Good:  Irreconcilable Differences, or Fruitful Cross-Pollination?” at the conference Building Institutions for the Common Good: The Purpose and Practice of Business in an Inclusive Economy at the University of St. Thomas, MN, June, 2018.
  • “Can Beauty Save the World?  Marketing, the Beautiful, and the Common Good,” Workshop Chair, with Dr. Brandon Vaidyanathan and Professor Mary Sheehan Warren, at the conference Building Institutions for the Common Good: The Purpose and Practice of Business in an Inclusive Economy, June, 2018.
  • “Marketing and the Transcendent:  Engaging Students Through Truth, Beauty, and Goodness,” delivered at the Marketing Management Association Annual Educators Conference, September, 2016, Providence, RI.

Media Citations

  • Quoted in the New York Times article, “In a Long History of Sexist Ads and Outrage, It’s the Apology That’s New,” by Maria Cramer, Feb. 1, 2020.

Invited Lectures

  • “Fostering Insights – in Science and Technology,” delivered to a select group of Catholic University faculty in the planning meeting for the Catholic Center for Science and Technology, April 2018.
  • “Catholic Social Teaching:  Subsidiarity and Solidarity – Applied to Business,” delivered at the Summer Business Institute, The Catholic University of America, June 2017.
  • “Marketing Ethics, Virtue, and Truth in Images:  A Modest-y Proposal,” delivered at Georgetown University, September 2015.
  • “Unleash the Power of Your Data and Evidence Through Visual Storytelling,” delivered via international teleconference / Prezinar, with the host company Prezi, January 2016.

Invited Participant

  • Scholars Conference: Pope Leo XIII Meets Adam Smith, Ciocca Center for Principled Entrepreneurship, The Catholic University of America, April, 2019.

Attendee / Participant

  • CREDO and CST Virtual Workshops – Catholic Research Economists Discussion Organization sessions on bringing economics into dialogue with Catholic Social Teaching, monthly sessions of paper presentations and discussions, September 2020-May 2021.
  • Civitas Dei Fellowship:  Introduction to the Natural Law Tradition, Thomistic Institute, Dominican House of Studies, Washington, DC, July, 2018.

Professional Book on Communication Effectiveness

  • The Encyclopedia of Slide Layouts:  Inspiration for Visual Communication.  Co-author with Dr. Andrew V. Abela.  Great Falls, VA:  Soproveitto Press, 2015. 

Professional Quantitative Studies

  • Marketing Investment Benchmarks.  Corporate Executive Board, 2003, 2004, 2005, 2006. 
  • Marketing Investment and Impact Benchmarks.  Corporate Executive Board, 2002.
  • Hi-Tech Marketing Benchmarks.  Corporate Executive Board, 2002.
  • Marketing Organization Profiles.  Corporate Executive Board, 2001.

Professional Best Practice Case Studies

  • “Customer Success Engineering Team” – Cisco Systems’ best practice to solve customer problems spanning organizational silos.  In Driving Customer-Focused Decision Making, Corporate Executive Board, 2002.  
  • “Integrated Mix Modeling” – Kraft Foods’ best practice to reallocate marketing investments from lowest- to highest-returning vehicles and brands.  In Stewarding the Brand for Profitable Growth, Corporate Executive Board, 2001.
  • “Lead Closure Tracking Tool” – Hewlett-Packard’s best practice in connecting a closed-loop marketing system with a sales force automation tool, enabling measurement of campaign ROI.  In Stewarding the Brand for Profitable Growth, Corporate Executive Board, 2001.
  • “Brand Portfolio Review” – Unilever’s best practice in focusing its marketing resources and talent on a set of core brands capable of driving enterprise growth, while rationalizing the remaining brands in the portfolio.  In Stewarding the Brand for Profitable Growth, Corporate Executive Board, 2001.