Paul Radich

Academic Area

  • Marketing
  • School

  • Busch School of Business
  • Expertise

  • Virtue Ethics & Entrepreneurship
  • Happiness & Meaning/Purpose
  • Human Flourishing
  • Consumer behavior
  • Political Economy
  • Creative Problem Solving/Idea Generation
  • Visual Storytelling
  • Professor Radich has been the director of the Marketing Area. His areas of focus include virtue ethics, political economy, consumer behavior, education, and the role of meaning in fostering human flourishing.

    He provides consulting and training services on insight generation as well as on effective communication of complex information, to many Fortune 500 companies and some government agencies. He has held research and writing roles at the Corporate Executive Board / Gartner, and marketing and training roles in the high-tech sector. He received his doctorate from Catholic University, and two undergraduate degrees from the University of Notre Dame. Radich was recently named to the Ethics Committee of the American Marketing Association.

    In addition to teaching, Professor Radich has coordinated the orientation of new faculty and fosters their development and collegial community. He lives in Rockville, Maryland, with his wife and six children.

    Teaching Ethics in Business - in a Catholic setting - has been challenging and rewarding: the students are willing to engage in personal and meaningful ways - they realize that what they study makes a difference - and helps them to make a difference in the world.– Paul Radich