Bonum est diffusivum sui. This Latin phrase means that "the good diffuses itself", or the good spreads. A Catholic entrepreneur knows how to be an instrument in the spread of goodness. By Phase III, high school entrepreneurship students are ready to find their niche in the market.

The gospel itself, along with stories of Catholic men and women as diverse as St. Paul to Dorothy Day, provides a mental model for scaling projects that incarnate the True, the Good, and the Beautiful. 

The final phase of the course is a culmination of all of the deep learning and hard work of the previous phases. Inspired by Jim Collins’ “Good to Great,” students learn what it means to exercise their free will with great humility to reach the highest levels of leadership, why it is important to face the brutal facts, and how to create excellence from discipline. In the end, students present their  capstone project and create artifacts that serve the next round of entrepreneurship students in the Catholic Entrepreneurship & Design Experience in order to help to understand how our work, by its very nature, helps to sanctify us and the world around us.


  • Mimetic desire
  • Catholic Social Teaching
  • Putting systems in place that honor the dignity of the human person through different phases of growth
  • Continual conversion and personal holiness