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Beatriz López Bonetti, Ph.D. is an Assistant Professor of Marketing and Director of Marketing at the Busch School of Business at The Catholic University of America, where she also serves as a Media Fellow at the Institute for Human Ecology.
Dr. Bonetti began her career in the private sector, managing shipment logistics for the Latin American market at Smurfit Westrock, a global leader in paper-based packaging. Dr. Bonetti consults in market research conducting qualitative and quantitative tests and statistical analysis to identify product appeal, customer content preference, and consumer behavior for use in company product and market strategy development for several organizations including Nielsen Media Research. She directed and executed market research, strategic planning, budgeting, and corporate communications that helped raise investment capital for a start-up organization which led to the development of breakthrough technology seeking protection of families from harmful media.
She joined The Catholic University of America in 2011 to help launch the graduate program in Applied Economics, serving as Program Director. In 2013, she was appointed Director of Public Relations for the newly established Busch School of Business, where she led the development of its branding, communications, media outreach, marketing, and events strategy—advancing the school’s distinctive Catholic mission.
Since joining the Busch School’s marketing faculty in 2018, Dr. Bonetti has taught core undergraduate and graduate courses, including Marketing Management, Market Research, and Fashion Marketing. Her research explores the intersection of aesthetics, morality, healthy consumption, and innovation, with a focus on consumer well-being. Her transition to academia reflects a strong commitment to integrating practical business experience with the formation of virtuous business leaders.
She lives in Maryland with her husband and their seven young children.
“Teaching Market Research with the human person at the center of the process is truly unique because I bring a different, rigorous, but creative methodology by blending techniques used in consumer research, with a passion for the common good in order to seek a real human approach to marketing.”